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Simple, Transparent Pricing

Pricing that scales with your practice —
not against it.

Three plans. No hidden fees. No long-term contracts. Pick the tier that matches where your practice is today, and upgrade whenever you are ready.

Choose Your Plan

One platform. Three ways to start.

Every plan includes a one-time $200 setup fee covering onboarding, data migration, and AI agent configuration. Ask your rep about partner codes that waive it at checkout.

Starter
$99 / month

The essentials to stop leaking leads — CRM, messaging, and missed-call recovery.

Choose Starter
Includes
  • 2-way text & email conversation
  • GMB messaging
  • Web chat
  • Facebook Messenger
  • GMB call tracking
  • Missed Call Text Back
  • Launchpad onboarding
  • Invoicing
  • CRM
  • Opportunities
  • Email marketing
  • Reporting
  • Documents & contracts
  • QR codes
Most Popular
Growth
$199 / month

The sweet spot — add AI Voice, AI Conversation, and the automation engine that fills your calendar.

Choose Growth
Everything in Starter, plus
  • Reputation management
  • Trigger links
  • SMS & email templates
  • Workflows
  • Triggers
  • Marketing automation
  • AI Voice (usage-billed, pennies per call)
  • AI Conversation (unified inbox + AI replies)
  • AI Content (on-brand copy generation)
Professional
$299 / month

Full marketing firepower — funnels, paid ad management, and the social planner your team has been asking for.

Choose Professional
Everything in Growth, plus
  • Social planner
  • Form builder
  • Funnels
  • Campaigns
  • Ad manager (Google, Meta)

Plus usage-based charges on Voice AI minutes, Conversation AI tokens, and SMS — charged only when you use them, at a fraction of a cent each. Not sure which tier fits? Book a 20-minute demo and we’ll walk you through it.

Usage-Billed Add-Ons

Pay only when the phone rings.
Or the text sends. Or the AI replies.

Voice AI, SMS, email, and phone minutes are billed as you use them. No arbitrary "messages per month" caps. No paying for volume you haven’t earned yet.

Voice AI

Per-minute call time + token-based LLM usage. A typical patient call costs pennies. Requires Growth or Professional.

Conversation AI

Token-based pricing. Each chat reply is a fraction of a cent. Requires Growth or Professional.

SMS & Email

Per-message SMS across SMS, WhatsApp, Messenger. High-volume email included at scale. Available on all tiers.

How Pricing Works

One base fee. Plus only what you use.

The Base Platform — Everything Included

Your base subscription gives you complete access to the NeedleMoved platform. This is not a limited “starter” tier — it is the full system. Every automation you build, every dashboard you view, every funnel you publish, every document you send — included. No per-user fees that punish you for growing your team.

  • CRM & lead pipeline management
  • Scheduling, booking & appointments
  • Automation workflows & AI workflow builder
  • Tracking & analytics dashboards
  • Funnels, landing pages & AI funnel builder
  • Document signing
  • Membership & course portals
  • Social media planner & affiliate manager
  • White-label mobile app
  • Ad manager (Google, Facebook, Instagram)
  • Content AI for copy, images & ideas

Pay-as-You-Go — You Only Pay for What You Use

Usage-based costs apply to communication and AI features where external infrastructure is involved. This keeps your base cost low while giving you access to enterprise-grade capabilities.

Voice AI

Billed per minute of call time plus token-based LLM usage. A typical patient call costs pennies. A single missed lead costs you $150–$500 — Voice AI pays for itself on the first recovered call.

Conversation AI

Token-based model. Each chat interaction costs a fraction of a cent. Handle hundreds of conversations for less than one hour of receptionist time.

SMS & Messaging

Pay per message across SMS, WhatsApp, and Messenger. Transparent, competitive rates.

Email

High-volume sending included with usage-based pricing at scale.

Phone & Call Tracking

Per-minute rates on LC Phone or Twilio numbers. Call recording and tracking included in base.

What You’re Paying for Today

… and what it could look like.

What you’re paying for now Estimated monthly cost With NeedleMoved
Scheduling/booking tool$45–$160/moIncluded
CRM or spreadsheet + manual tracking$50–$200/moIncluded
Email marketing platform$30–$150/moIncluded
SMS/texting service$25–$100/moUsage-based (pennies per text)
Review management tool$50–$200/moIncluded (+ Reputation AI)
Phone system + answering service$100–$500/moUsage-based Voice AI (pennies per call)
Landing page builder$30–$100/moIncluded
Social media scheduler$20–$50/moIncluded
Total with separate tools$350–$1,460/moOne base fee + usage

Most med spas save 40–70% compared to their previous stack — while gaining AI capabilities, unified data, and automations they never had before.

Frequently Asked Pricing Questions

Pricing questions, answered honestly.

Starter ($99/mo) gives you the foundation — CRM, two-way messaging, missed-call text back, invoicing, and reporting. It’s for practices who need to stop leaking leads but aren’t ready for AI automation yet. Growth ($199/mo) adds the pieces that actually move the needle — AI Voice, AI Conversation, full workflow automation, reputation management, and AI Content. This is where most practices live. Professional ($299/mo) unlocks the marketing-team features — funnels, campaigns, ad manager, and social planner — for practices running active paid acquisition and multi-channel campaigns.

Your setup fee pays for the work we do before you ever log in — migrating contacts and appointment history from your old tools, configuring provider calendars and treatment menus, building your initial automation sequences, and (on Growth and Professional) training your AI agents on your services, FAQs, hours, and policies. Partner and referral codes can waive this fee at checkout — ask your rep.

Yes. Changing tiers takes one click in your customer portal and takes effect on your next billing cycle. There is no fee to upgrade and no setup fee charged again. Downgrades work the same way, though you may lose access to tier-specific features (for example, AI Voice and AI Conversation require Growth or Professional).

No. Every plan is month-to-month. We earn your business every month — if you want to cancel, you cancel. We’ve seen too many med spa owners burned by 12-month commitments on software that underdelivered.

Voice AI is available on Growth and Professional and is billed per minute of call time plus token-based LLM usage. A typical patient call costs pennies. For context: a full-time receptionist costs $30,000–$45,000/year and an answering service costs $200–$500/month — and neither can book appointments or update your CRM. Most practices spend less than $100/month on Voice AI even with moderate call volume.

No. Onboarding and data migration are included in your setup fee. Everything in your tier is included in your monthly fee. Usage-billed items (Voice AI, Conversation AI, SMS, phone minutes) are clearly disclosed and billed only when used. No surprise charges for features you assumed were part of the platform.

The ROI Math Is Simple

NeedleMoved doesn’t cost money.
It makes money.

$0K
Extra revenue per year recovering just 2 missed leads/week at a $500 avg ticket
$0K
Recovered per year when a 10-point no-show reduction meets automated reminders
$0K
Added lifetime value per year when 5 lapsed patients are reactivated monthly

A med spa with a $500 average appointment value that recovers just two missed leads per week through Voice AI and automation generates an additional $52,000 per year. A med spa that reduces its no-show rate by 10 percentage points recovers another $50,000–$100,000 per year. A med spa that reactivates five lapsed patients per month adds roughly $39,000 per year in lifetime value.

Ready to replace your stack?

Every feature included. Pay only for the AI and messaging you use. No long-term contracts. No hidden fees.